Much of modern marketing depends on Conversion Rate Optimisation (CRO). For businesses of a wide range of sizes, driving traffic toward their website is a core priority. This is especially true when you consider that for some industries, a digital shopfront is more useful than a brick-and-mortar.
Digital marketing teams around the world aim to bring in more web traffic, which turns into leads, which are then closed by the sales team. Of course, it can be more complicated than that, but when you boil it down, that’s digital marketing in a nutshell. More traffic equals more oppourtunites.
But what about your existing traffic? Focusing only on building more traffic could mean leaving money on the table. CRO ensures your marketing team can work to gather more leads, without letting your existing traffic twist in the wind.
What is CRO?
Conversion rate optimisation (CRO) is the analysis of certain actions taken on your website. Via data-driven design and modification to key elements of your website, you can boost the possibility that traffic visiting your site will ‘convert’ into a new customer before they navigate away.
Conversions can take place all across your website, from your home page to your online checkout. Finding them and ensuring they’re performing to their highest potential is the length and breadth of CRO.
Don’t let your existing traffic go to waste
Digital Popcorn was born out of a need to help enterprises take hold of all that the digital space has to offer and to use all its offerings to a business’ best advantage.
When it comes to conversion rate optimisation, there are plenty of general changes you can make to optimise your site, but the truth is every business is different, and you need to know exactly what works for you and your audience. Digital Popcorn has the tools and experience to accurately find your conversion points, and model personalised changes tailored for you.